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Event Details
Engage Me the online world is changing faster then some advertisers and marketers can adapt to. Consumers are being offered more and more choices on a daily basis of where to spend their time and money. They are also being offered many opportunitities to share their content such as photos, video and opinions. Forward thinking companies are breaking the rules of the past and virtually reinventing their business model. As a result the competition to “Engage” the consumer is at one of the highest points we’ve seen in years.
Sessions:
Joseph Pilotta, Ph. D. - BIGresearch - “The Impact of the New Media on Consumer Purchasing”
Adrian Schauer, Managing Partner, Vortxt Interactive - Learn how mobile marketing applications can turn impressions into interactions by making static media interactive. Consumers can engage the media and, by extension, the advertiser by using mobile as a bridge.
Speakers:
Joseph Pilotta, Ph. D. - BIGresearch - Mr. Joseph Pilotta is Vice President of Research for BIGresearch, a market intelligence firm located in Columbus, Ohio, that provides analysis of consumer behavior in areas of retail, financial services, automotive, and media. He is a former Professor for The Ohio State University, School of Communication. Mr. Pilotta holds a BA from SUNY Oswego; a MA and PhD from Ohio University, and a PhD from University of Toronto, Canada. He has published 11 books and over 200 articles and presentations.
Adrian Schauer, Managing Partner, Vortxt Interactive - At Vortxt, Adrian manages mobile marketing campaigns from conceptualization to execution, with a primary focus being on the optimal integration of mobile into traditional media and promotional campaigns, and on defining the Vortxt product roadmap.
Prior to Vortxt, Adrian was a Manager in New Product Development at Rogers Wireless where he was responsible for SMS products, cross-carrier initiatives, and the launch of North America’s first mobile music download service. Adrian also served as the chair of the Cross-Carrier Short Code Council, Cross-Carrier Content Storefront Council, and mCommerce Committee, and was a member of anti-SPAM task force.
Media Sponsors:
** Interested in bring your clients or team members of 4 or more - contact us for discount rates.
*** 5% cancellation fee will be applied with minimum 48 hours notice
When & Where
Metro Toronto Convention Centre
255 Front Street West
South Building
Toronto,
Ontario M5V 2W6
Canada
Tuesday, May 29, 2007 from 1:00 PM to 4:30 PM (ET)
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